{"id":1122,"date":"2022-07-08T07:22:50","date_gmt":"2022-07-08T07:22:50","guid":{"rendered":"http:\/\/2020.dbfs.at\/?post_type=projects&p=1122"},"modified":"2023-03-06T17:05:49","modified_gmt":"2023-03-06T17:05:49","slug":"bankhaus-spangler-6","status":"publish","type":"projects","link":"https:\/\/www.dunkelblaufastschwarz.at\/en\/projects\/bankhaus-spangler-6\/","title":{"rendered":"Salzburger Land Tourismus – Brand Relaunch"},"content":{"rendered":"\r\n
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Years of growing and so much diversity \u2013 condensed through a two-year brand development process into an entirely new position with a very promising strategic pledge: \u201cVirtuoso\u201d. This was how the process was set up even before we got started with an especially well-known Nuremburg-based brand agency.\u00a0The famous artist Johann Weyringer created the new word mark on behalf of the Salzburger Land Tourismusgesellschaft.\u00a0Our task was to break up these sometimes confusing branches, and to cut them back without taking down the entire tree. Luckily for us, we love such challenges. In just six months we developed a completely overhauled corporate design including brand architecture for all sub-brands (design manual: 120 pages) and were also invited to design the recreation trade show in Vienna. The end result: 1.5 million summer brochures alone were distributed \u2013 all with our design.<\/span><\/span><\/p>\n<\/div>\r\n<\/div>\r\n\r\n\r\n\n\n\t\r\n\t

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CLIENT:<\/div>\r\n\t\t\t\t
Salzburger Land Tourismus<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\r\n\t\t\t\t\r\n\t\t
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Strategy:<\/div>\r\n\t\t\t\t
ReBranding, Corporate Design, CD Manual, Folder<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\r\n\t\t
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Brand Development:<\/div>\r\n\t\t\t\t
Brand Trust, Dr. Christoph Engel<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\r\n\t\t
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Logo (Art):<\/div>\r\n\t\t\t\t
Hans Weyringer<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\r\n\t<\/div>\r\n\r\n\n\n\r\n
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\r\n\t\t\"Bankhaus\r\n\t<\/div>\r\n<\/div>\r\n\r\n","protected":false},"author":4,"featured_media":0,"parent":0,"template":"","projects_categories":[28],"projects_clients":[53],"class_list":["post-1122","projects","type-projects","status-publish","hentry","projects_categories-branding","projects_clients-salzburger-land-tourismus"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/projects\/1122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/users\/4"}],"wp:attachment":[{"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/media?parent=1122"}],"wp:term":[{"taxonomy":"projects_categories","embeddable":true,"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/projects_categories?post=1122"},{"taxonomy":"projects_clients","embeddable":true,"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/projects_clients?post=1122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}