{"id":2094,"date":"2023-01-31T13:53:17","date_gmt":"2023-01-31T13:53:17","guid":{"rendered":"http:\/\/2020.dbfs.at\/?post_type=projects&#038;p=2094"},"modified":"2023-03-03T20:25:09","modified_gmt":"2023-03-03T20:25:09","slug":"zoo-salzburg-image","status":"publish","type":"projects","link":"https:\/\/www.dunkelblaufastschwarz.at\/en\/projects\/zoo-salzburg-image\/","title":{"rendered":"Why animals are just better"},"content":{"rendered":"\r\n<div class=\"project__description\">\r\n\t<div class=\"project__description-image\">\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.dunkelblaufastschwarz.at\/wp-content\/uploads\/2023\/01\/Schuh_Braun-\u2013-24-1.jpg\" alt=\"\" \/>\r\n\t<\/div>\r\n\t<div class=\"project__description-text\"><p>\u201cAnimals \u2013 why they\u2019re better than humans.\u201d<\/p>\n<p>It\u2019s always a highlight to develop creative ideas for Salzburg Zoo. This time we were tasked with thinking up an image campaign that is creative and attention-grabbing and offers added value. We thought and thought \u2013 and are incredibly proud of the result: attention-grabbing numbers that the viewers are already familiar with. Creative copywriting \u2013 the numbers are reinterpreted and packaged in a context different to the ones you are used to seeing them in. And added value is provided by the information that shows how the animal pictured is much better than a human \u2013 in a charming, unpretentious way. So if you think you are a smarty, perhaps you should visit the zoo again!<\/p>\n<\/div>\r\n<\/div>\r\n\r\n\r\n\n\n\t\r\n\t<div class=\"project__team\">\r\n\r\n\t\t\r\n\t\t<div class=\"project__team-single\">\r\n\t\t\t<div class=\"row justify-content-between\">\r\n\t\t\t\t<div class=\"col-auto\">CLIENT:<\/div>\r\n\t\t\t\t<div class=\"col\" style=\"text-align: right;\">Zoo Salzburg<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\r\n\t\t\t\t\r\n\t\t<div class=\"project__team-single\">\r\n\t\t\t<div class=\"row justify-content-between\">\r\n\t\t\t\t<div class=\"col-auto\">Project:<\/div>\r\n\t\t\t\t<div class=\"col\" style=\"text-align: right;\">Image Kampagne, OOH Citylights, Poster, Flyer<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\r\n\t<\/div>\r\n\r\n\n\n\r\n<div class=\"project__images\">\r\n\t<div class=\"project__single-image project__big-image\" >\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.dunkelblaufastschwarz.at\/wp-content\/uploads\/2023\/01\/Rectangle-1259.jpg\" alt=\"Rectangle 1259\" \/>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\n\n\r\n<div class=\"project__images\">\r\n\t<div class=\"project__single-image project__big-image\" >\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.dunkelblaufastschwarz.at\/wp-content\/uploads\/2023\/01\/Rectangle-2.jpg\" alt=\"Rectangle -2\" \/>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\n\n\r\n<div class=\"project__images\">\r\n\t<div class=\"project__single-image project__big-image\" >\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.dunkelblaufastschwarz.at\/wp-content\/uploads\/2023\/01\/Schuh_Braun-\u2013-21.jpg\" alt=\"Schuh_Braun \u2013 21\" \/>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\n\n\r\n<div class=\"project__images\">\r\n\t<div class=\"project__single-image project__big-image\" >\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.dunkelblaufastschwarz.at\/wp-content\/uploads\/2023\/01\/Rectangle-1.jpg\" alt=\"Rectangle -1\" \/>\r\n\t<\/div>\r\n<\/div>\r\n\r\n","protected":false},"author":3,"featured_media":0,"parent":0,"template":"","projects_categories":[29],"projects_clients":[49],"class_list":["post-2094","projects","type-projects","status-publish","hentry","projects_categories-campaigns","projects_clients-zoo-salzburg"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/projects\/2094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/media?parent=2094"}],"wp:term":[{"taxonomy":"projects_categories","embeddable":true,"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/projects_categories?post=2094"},{"taxonomy":"projects_clients","embeddable":true,"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/projects_clients?post=2094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}