{"id":2227,"date":"2023-02-01T10:03:44","date_gmt":"2023-02-01T10:03:44","guid":{"rendered":"http:\/\/2020.dbfs.at\/?post_type=projects&#038;p=2227"},"modified":"2023-03-03T20:33:48","modified_gmt":"2023-03-03T20:33:48","slug":"omv-abu-dhabi","status":"publish","type":"projects","link":"https:\/\/www.dunkelblaufastschwarz.at\/en\/projects\/omv-abu-dhabi\/","title":{"rendered":"Attraction for the Value Circle"},"content":{"rendered":"\r\n<div class=\"project__description\">\r\n\t<div class=\"project__description-image\">\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.dunkelblaufastschwarz.at\/wp-content\/uploads\/2023\/01\/OMV.jpg\" alt=\"\" \/>\r\n\t<\/div>\r\n\t<div class=\"project__description-text\"><p>At trade shows, everyone wants the same thing: attraction. For content, products, whatever. That&#8217;s why we were asked to develop a concept for OMV Aktiengesellschaft&#8217;s booth at the world&#8217;s largest energy trade fair in Abu Dhabi, ADIPEC, that would generate attention but also convey content accordingly.<\/p>\n<p>We are familiar enough with contextless technology gimmicks at trade fairs. Using modern NFC technology, we developed an interactive table that plays context-based videos &#8211; in OMV&#8217;s case &#8211; of the Value Circle via a Place&amp;Learn mechanism by placing cylinders. Gamification included. And the table also functions as a storage surface. All-in-one.<\/p>\n<\/div>\r\n<\/div>\r\n\r\n\r\n\n\n\t\r\n\t<div class=\"project__team\">\r\n\r\n\t\t\r\n\t\t<div class=\"project__team-single\">\r\n\t\t\t<div class=\"row justify-content-between\">\r\n\t\t\t\t<div class=\"col-auto\">CLIENT:<\/div>\r\n\t\t\t\t<div class=\"col\" style=\"text-align: right;\">OMV Aktiengesellschaft<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\r\n\t\t\t\t\r\n\t\t<div class=\"project__team-single\">\r\n\t\t\t<div class=\"row justify-content-between\">\r\n\t\t\t\t<div class=\"col-auto\">Exhibition stand construction:<\/div>\r\n\t\t\t\t<div class=\"col\" style=\"text-align: right;\">MAC brand spaces<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\r\n\t\t<div class=\"project__team-single\">\r\n\t\t\t<div class=\"row justify-content-between\">\r\n\t\t\t\t<div class=\"col-auto\">Technology:<\/div>\r\n\t\t\t\t<div class=\"col\" style=\"text-align: right;\">Responsive Spaces<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\r\n\t<\/div>\r\n\r\n\n\n\r\n<div class=\"project__images\">\r\n\t<div class=\"project__single-image project__big-image\" >\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.dunkelblaufastschwarz.at\/wp-content\/uploads\/2023\/01\/OMV-1.jpg\" alt=\"OMV-1\" \/>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\n\n\r\n<div class=\"project__images\">\r\n\t<div class=\"project__single-image project__big-image\" >\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.dunkelblaufastschwarz.at\/wp-content\/uploads\/2023\/03\/OMV_Circle.jpg\" alt=\"OMV_Circle\" \/>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\n\n\r\n<div class=\"project__images\">\r\n\t<div class=\"project__single-image project__big-image\" >\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.dunkelblaufastschwarz.at\/wp-content\/uploads\/2023\/03\/OMV-\u2013-4.jpg\" alt=\"OMV \u2013 4\" \/>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\n\n\r\n<div class=\"project__images\">\r\n\t<div class=\"project__single-image project__big-image\" >\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.dunkelblaufastschwarz.at\/wp-content\/uploads\/2023\/01\/OMV-\u2013-1.jpg\" alt=\"OMV \u2013 1\" \/>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\n\n\r\n<div class=\"project__images\">\r\n\t<div class=\"project__single-image project__big-image\" >\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.dunkelblaufastschwarz.at\/wp-content\/uploads\/2023\/01\/OMV-\u2013-2.jpg\" alt=\"OMV \u2013 2\" \/>\r\n\t<\/div>\r\n<\/div>\r\n\r\n","protected":false},"author":3,"featured_media":0,"parent":0,"template":"","projects_categories":[31,32],"projects_clients":[52],"class_list":["post-2227","projects","type-projects","status-publish","hentry","projects_categories-exhibition","projects_categories-selected-works","projects_clients-omv-aktiengesellschaft"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/projects\/2227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/media?parent=2227"}],"wp:term":[{"taxonomy":"projects_categories","embeddable":true,"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/projects_categories?post=2227"},{"taxonomy":"projects_clients","embeddable":true,"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/projects_clients?post=2227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}