{"id":3397,"date":"2023-03-29T19:03:11","date_gmt":"2023-03-29T19:03:11","guid":{"rendered":"https:\/\/www.dunkelblaufastschwarz.at\/?post_type=projects&#038;p=3397"},"modified":"2023-03-29T20:04:01","modified_gmt":"2023-03-29T20:04:01","slug":"puma-loop","status":"publish","type":"projects","link":"https:\/\/www.dunkelblaufastschwarz.at\/en\/projects\/puma-loop\/","title":{"rendered":"Puma \u2013 Forever Faster"},"content":{"rendered":"\r\n<div class=\"project__description\">\r\n\t<div class=\"project__description-image\">\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.dunkelblaufastschwarz.at\/wp-content\/uploads\/2023\/03\/06_Puma.jpg\" alt=\"\" \/>\r\n\t<\/div>\r\n\t<div class=\"project__description-text\"><p>Digitalisation has changed a lot so far, but one medium is still indispensable &#8211; the well designed and printed product catalogue. Even though most orders are placed online, the catalogue still serves as inspiration and is an integral part of the customer journey.<\/p>\n<p>On behalf of the Loop agency, we worked with the PUMA Group to produce the 200-page Teamwear 2023 product catalogue. The aim was to evoke the good old 60s with simple stylistic means &#8211; typography and colour &#8211; and thus create a feeling of familiarity with the PUMA brand.<\/p>\n<\/div>\r\n<\/div>\r\n\r\n\r\n\n\n\t\r\n\t<div class=\"project__team\">\r\n\r\n\t\t\r\n\t\t<div class=\"project__team-single\">\r\n\t\t\t<div class=\"row justify-content-between\">\r\n\t\t\t\t<div class=\"col-auto\">CLIENT:<\/div>\r\n\t\t\t\t<div class=\"col\" style=\"text-align: right;\">puma-loop<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\r\n\t\t\t\t\r\n\t\t<div class=\"project__team-single\">\r\n\t\t\t<div class=\"row justify-content-between\">\r\n\t\t\t\t<div class=\"col-auto\">Project:<\/div>\r\n\t\t\t\t<div class=\"col\" style=\"text-align: right;\">Design Concept, Editorial Design, 200 Pages Product catalogue<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\r\n\t\t<div class=\"project__team-single\">\r\n\t\t\t<div class=\"row justify-content-between\">\r\n\t\t\t\t<div class=\"col-auto\">Product Images:<\/div>\r\n\t\t\t\t<div class=\"col\" style=\"text-align: right;\">Agentur Loop<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\r\n\t<\/div>\r\n\r\n\n\n\r\n<div class=\"project__images\">\r\n\t<div class=\"project__single-image project__big-image\" >\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.dunkelblaufastschwarz.at\/wp-content\/uploads\/2023\/03\/01_Puma.jpg\" alt=\"01_Puma\" \/>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\n\n\r\n<div class=\"project__images\">\r\n\t<div class=\"project__single-image project__big-image\" >\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.dunkelblaufastschwarz.at\/wp-content\/uploads\/2023\/03\/03_Puma.jpg\" alt=\"03_Puma\" \/>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\n\n\r\n<div class=\"project__images\">\r\n\t<div class=\"project__single-image project__big-image\" >\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.dunkelblaufastschwarz.at\/wp-content\/uploads\/2023\/03\/08_Puma.jpg\" alt=\"08_Puma\" \/>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\n\n\r\n<div class=\"project__images\">\r\n\t<div class=\"project__single-image project__big-image\" >\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.dunkelblaufastschwarz.at\/wp-content\/uploads\/2023\/03\/05_Puma.jpg\" alt=\"05_Puma\" \/>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\n\n\r\n<div class=\"project__images\">\r\n\t<div class=\"project__single-image project__big-image\" >\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.dunkelblaufastschwarz.at\/wp-content\/uploads\/2023\/03\/13_Puma.jpg\" alt=\"13_Puma\" \/>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\n\n\r\n<div class=\"project__images\">\r\n\t<div class=\"project__single-image project__big-image\" >\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.dunkelblaufastschwarz.at\/wp-content\/uploads\/2023\/03\/09_Puma.jpg\" alt=\"09_Puma\" \/>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\n\n\r\n<div class=\"project__images\">\r\n\t<div class=\"project__single-image project__big-image\" >\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.dunkelblaufastschwarz.at\/wp-content\/uploads\/2023\/03\/10_Puma.jpg\" alt=\"10_Puma\" \/>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\n\n\r\n<div class=\"project__images\">\r\n\t<div class=\"project__single-image project__big-image\" >\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.dunkelblaufastschwarz.at\/wp-content\/uploads\/2023\/03\/12_Puma.jpg\" alt=\"12_Puma\" \/>\r\n\t<\/div>\r\n<\/div>\r\n\r\n","protected":false},"author":3,"featured_media":0,"parent":0,"template":"","projects_categories":[30,32],"projects_clients":[69],"class_list":["post-3397","projects","type-projects","status-publish","hentry","projects_categories-editorial","projects_categories-selected-works","projects_clients-puma-loop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/projects\/3397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/media?parent=3397"}],"wp:term":[{"taxonomy":"projects_categories","embeddable":true,"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/projects_categories?post=3397"},{"taxonomy":"projects_clients","embeddable":true,"href":"https:\/\/www.dunkelblaufastschwarz.at\/en\/wp-json\/wp\/v2\/projects_clients?post=3397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}