Why animals are just better

“Animals – why they’re better than humans.”

It’s always a highlight to develop creative ideas for Salzburg Zoo. This time we were tasked with thinking up an image campaign that is creative and attention-grabbing and offers added value. We thought and thought – and are incredibly proud of the result: attention-grabbing numbers that the viewers are already familiar with. Creative copywriting – the numbers are reinterpreted and packaged in a context different to the ones you are used to seeing them in. And added value is provided by the information that shows how the animal pictured is much better than a human – in a charming, unpretentious way. So if you think you are a smarty, perhaps you should visit the zoo again!