Salzburger Land Tourismus – Brand Relaunch

Years of growing and so much diversity – condensed through a two-year brand development process into an entirely new position with a very promising strategic pledge: “Virtuoso”. This was how the process was set up even before we got started with an especially well-known Nuremburg-based brand agency. The famous artist Johann Weyringer created the new word mark on behalf of the Salzburger Land Tourismusgesellschaft. Our task was to break up these sometimes confusing branches, and to cut them back without taking down the entire tree. Luckily for us, we love such challenges. In just six months we developed a completely overhauled corporate design including brand architecture for all sub-brands (design manual: 120 pages) and were also invited to design the recreation trade show in Vienna. The end result: 1.5 million summer brochures alone were distributed – all with our design.