Signage Simas Holding
Brand development, corporate design, and signage system for SIMAS Holding. The new signage system in the SIMAS Holding office building combines functional design with aesthetic clarity, inspired by the fundamental principles of the Bauhaus style. At the core is the development of a graphic wayfinding system for the building, characterized by distinctive pictograms. These pictograms are formed from geometric elements such as circles, triangles, and squares. The logo reflects this concept and also incorporates geometric Bauhaus elements as a striking emblem. This creates a consistent visual language that provides orientation while setting aesthetic accents – in harmony with the architecture.
CLIENT:
Simas
Project:
Signage, Branding
Photography:
Andreas Hechenberger